Online Multi-Attribute Reverse Auction Mechanism Design Based on Utility
A good auction mechanism is able to release the information who owns to the other side who lacks of. In order to ensure a positive flow of information and to improve the active participation of suppliers, negotiation mechanism is introduced, and suppliers can participate in the design of auction mechanism. Several rounds of English auction is applied to determining the final winner. Taking into account that the buyer has a preference on the property, we use AHP to calculate final weights, and use multi-attribute utility function to calculate the greatest utility as the winner.
Elwin Mao and Linli Xu
Y. Y. Zhou et al., "Online Multi-Attribute Reverse Auction Mechanism Design Based on Utility", Advanced Engineering Forum, Vol. 1, pp. 405-410, 2011