Business Marketing, Sales and Promotion - Field Receptive to Expert Systems Technology

Abstract:

Most prosperous companies understand marketing activity, not as separate function but as a philosophy to be endorsed by the entire organization. The marketing department is responsible to identify the categories of consumers and the needs that the company can meet profitably, as well as how to achieve this goal, compared to those performed competition. Identifying appropriate benefits is very important for the future success of the project. If an expert system solves a problem whose losses are already known, it is easy to estimate the value of future benefits.Costs and benefits must be justified for lifelong expert system.The cost is justified for each phase of development.The benefits provided are studying, face to face with costs at every stage.

• Periodical: Advanced Engineering Forum (Volume 27)
• Pages: 280-289
• DOI: https://doi.org/10.4028/www.scientific.net/AEF.27.280
• Online since: April 2018
• Authors: Tomiță Constantin Vasile*, Luminița Popescu, Cora Ionela Dăniasă, Anica Iancu, Virgil Popescu
• Keywords: Benefits, Business Marketing, Consumer Satisfaction, Costs, Expert Systems, Marketing Mix of Price, Role of Promotion

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