A Study Regarding Human Perception of a Company through Social Media

Mirona Ana Maria Popescu; Olivia Doina Negoiță; Anca Purcărea; Markus Helfert

doi:10.4028/www.scientific.net/AEF.34.309

Paper Titles

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Management Criteria and Principles, Applicable in Education and Scientific Research
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Managerial Approach to the Main Risks Associated with the Use of Catalytic Cracking Plants
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The Influence of the Deadweight in the Projection of the Duration of the Maritime Ships Mentenancy Works
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The Risk Concept and the Impact on the Organizational Performance of Maritime Shiprepairs Shipyards
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A Study Regarding Human Perception of a Company through Social Media
p.309

Statistical-Mathematical Methods Used in Analysis of Trade in Industrial Products
p.315

Analysis of Different Change Types in the Management Process of an Organisation
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A Framework for Managing the Relation between an Organization and its Employees
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HomeAdvanced Engineering ForumAdvanced Engineering Forum Vol. 34A Study Regarding Human Perception of a Company...

A Study Regarding Human Perception of a Company through Social Media

Abstract:

Of the utmost importance is finding the social networks that best fit to an industry, a company, its products / services, and last but not least, with the target audience. Each social network has different characteristics and, in addition, a different philosophy.The authors aim to carry out a bibliographic research in this paper to highlight the extent to which social networks are used. As a result, a top of social networks will be built to help raise awareness, promote products, and consolidate a strong customer-company relationship. The authors will also realize a statistical analysis of online social media networks to determine their key indicators, traffic on each platform, time spent by a user on that platform, and other key indicators, through an online tool. The results of this paper consist in presenting two classifications: the first from the perspective of the companies and the second from the perspective of social network users.

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Periodical:

Advanced Engineering Forum (Volume 34)

Pages:

309-314

DOI:

https://doi.org/10.4028/www.scientific.net/AEF.34.309

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Online since:

October 2019

Authors:

Mirona Ana Maria Popescu*, Olivia Doina Negoiță, Anca Purcărea, Markus Helfert

Keywords:

Client-Company Relationship, Key Indicators, Online Promotion, Social Media

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