The Product Symbol Study Based on Image

Abstract:

Image can invoke people’s association with the past scene and experience, so products blending with images can resonate with the users and convey correctly the product information and ideas. The analysis of the signan and designatum function of the product symbols indicates the corresponding relationship of the image and the product symbol and shows the direction for injecting images into the products. This paper, in terms of acquiring image information accurately and getting the explicature features and studying them, puts forward the design methods. The design methods include the image description model and product form design process, which have instilled new ideas into the product symbol design regarding the image.

• Periodical: Applied Mechanics and Materials (Volumes 101-102)
• Pages: 104-108
• DOI: https://doi.org/10.4028/www.scientific.net/AMM.101-102.104
• Online since: September 2011
• Authors: Min Ying Guo, Li Na Chen
• Keywords: Emotionalization, Image, Industrial Design, Model, Product Symbol

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