Based on existing study on image and symbol, two new concepts are proposed, user image and product symbol for design field. The process of establishing images of users and the influence factors on them were described. How to use the product symbolic form, content, sort to design were also illustrated. On the basis of the above theories, the research laid emphasis on how to make designers construct effectively the corresponding relationship of product symbol and user image and to apply the correspondence to design. It is demonstrated with an example, how to use the process of the new user images which is based on oriented product symbols to design.