Customer Clustering for Product Green Design

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Abstract:

The characteristic of product’s life-cycle customer environment requirements is analyzed. A customer clustering methode for green design is proposed. Conjoint analysis method is used to obtain individual customer’s environment requirements and system-clustering method is used to cluster customers in accordance with their environment requirements preference. Green product customer clustering is realized. Thus, successive development of green product can be supported. Green design oriented customer clustering of soybean milk maker is illustrated to exemplify the method.

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3763-3766

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October 2011

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© 2012 Trans Tech Publications Ltd. All Rights Reserved

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