Multi-Agent Approach for E-Commerce Negotiation

Peng Cheng Su; Gui He Wang; Jian Yu Yang; Wan Shan Wang

doi:10.4028/www.scientific.net/AMM.16-19.183

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HomeApplied Mechanics and MaterialsApplied Mechanics and Materials Vols. 16-19Multi-Agent Approach for E-Commerce Negotiation

Multi-Agent Approach for E-Commerce Negotiation

Abstract:

In a dynamic environment of e-commerce, different business entities expect to interact with each other and have their transaction time include its cost minimized. In this paper, the concept of agent and multi-agent, as well as their structure, were introduced. At the same time, the negotiation protocol, negotiation strategies and the negotiation mechanism were also researched for e-commerce negotiation. The agent technology was exploited, based on which, the negotiation system was developed. This platform would improve negotiation efficiency by saving time and cost for e-commerce.

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Periodical:

Applied Mechanics and Materials (Volumes 16-19)

Pages:

183-188

DOI:

https://doi.org/10.4028/www.scientific.net/AMM.16-19.183

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Online since:

October 2009

Authors:

Peng Cheng Su, Gui He Wang, Jian Yu Yang, Wan Shan Wang

Keywords:

E-Commerce (EC), Multi-Agent (MA), Negotiation Protocol, Negotiation Strategy

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