The Change of Real Estate Enterprises' Strategic Plan under New Situation

Abstract:

Government strictly regulates real estate industry by a series of policy recently. Because of the great change of polices, the real estate industry was taken a big knock. In order to find out the solution of real estate enterprises keep developing under new situation. By analyzing the external environment factors of real estate enterprises, the study deduces that the change of real estate enterprises’ strategy plane is inevitable. Elaborate the current situation of real estate enterprises from five aspects of strategy plane, and make a conclusion that how to change it. Therefore, ensure that real estate enterprises could avoid policies risk, and keep developing.

• Periodical: Applied Mechanics and Materials (Volumes 174-177)
• Pages: 3393-3396
• DOI: https://doi.org/10.4028/www.scientific.net/AMM.174-177.3393
• Online since: May 2012
• Authors: Jing Zhang, Ming Yue Hu, Ying Peng
• Keywords: Analysis of External Environment Factors, Real Estate Enterprises, Strategic Plan

References

[1] The website of the national bureau of statistics: http://www.stats.gov.cn/tjgb/ndtjgb/qgndtjgb/t20110228_402705692.htm

[2] The outside website of Sichuan province bureau of statistics: http://www.sc.stats.gov.cn/Select.asp?Tag=F9005zxtjxx/201009/t20100915_119797.html

[3] Bingnan Liu, and Li Zhou, "On influential analysis of land new policy on real estate enterprises," Shanxi architecture, Vol.36 No.18, pp.226-227, 2010(in Chinese)