Research of Product Design Strategy

Abstract:

The article investigates strategy of company's product design and development considering the whole lifespan of product and the development course of enterprise. It suggests enterprises of different nature, enterprises at different developing stage will adopt different mode strategies. It also announces close causality between development course of company and central technology and product.The result indicated in different developing stages such as company development period, crisis predicament period, lasting steadies period, improving by payback period, issues steadies secondary period, declining go and live period, enterprise should pursue different mode product tactics of research and development such as shrinking strategy, consolidating strategy, innovation keeping forging ahead strategy. Enterprise should break regular management mode so as to introduce different research and development mode to promote enterprise's competitiveness effectively.

• Periodical: Applied Mechanics and Materials (Volumes 201-202)
• Pages: 875-878
• DOI: https://doi.org/10.4028/www.scientific.net/AMM.201-202.875
• Online since: October 2012
• Authors: Zhi Bin Xie, Zhi Qiang Bu
• Keywords: Competitive Power, Design Strategy, Product Development, Product Life Cycle

References

[1] Karl T·Ulrich, Steven D·Eppinger, Zhan Hanjing translates: Product Design and Development (High Education Press, China 2005) (in Chinese)

[2] Donald·Lyma, Russell·Winner, Wei Liyuan, Guang Xiangyang translates: Product management ( Beijing University Press, China 200) (in Chinese)

[3] Zhang Xianrong: Design semiotics (Chemical Industry Press, China 2002) (in Chinese)

[4] Liu Yu, Xiao Tian: Product plan (Intellectual property rights Press, China 2000) (in Chines)