Research of Following Strategy of Product Design

Abstract:

The article uses research ways of Enterprise localization and enterprise's development course to study the strategy of company's product design and development. It announces at different stages for development, different kinds of enterprises will adopt product design and development policies of different modes. It also announces close causality between development course of company and central technology and product. The result indicated enterprises in leading position in market, technology and brand adopt pioneer strategy type of product research and development. Those enterprises that are relied on the large-scale leading enterprise offering a complete set service adopt the passively duplicating type tactic of product research and development. Some enterprises with part of advantage in technology, market, management or brand adopt following up strategy of product research and development. The enterprises with relative advantage position adopt the strategy of technology taking optimizing services as centre in product research and development in fields of brand culture and market service.

• Periodical: Applied Mechanics and Materials (Volumes 201-202)
• Pages: 879-881
• DOI: https://doi.org/10.4028/www.scientific.net/AMM.201-202.879
• Online since: October 2012
• Authors: Zhi Bin Xie, Zhi Qiang Bu
• Keywords: Competitive Power, Enterprise Location, Product Development

References

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[2] Donald·Lyman，Russell·Winner, Wei Liyuan, Guang Xiangyang translates: Product management (Beijing University Press, China 2000) (in Chinese)

[3] Zhang Xianrong: Design semiotics (Chemical Industry Press, China 2002) (in Chinese)

[4] Liu Yu, Xiao Tian: Product plan (Intellectual property rights Press, China 2000) (in Chinese)