The Research of Chinese Website Brand Value Evaluation System

Jie Yu Wei; Qi Ming Sun

doi:10.4028/www.scientific.net/AMM.256-259.2927

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HomeApplied Mechanics and MaterialsApplied Mechanics and Materials Vols. 256-259The Research of Chinese Website Brand Value...

The Research of Chinese Website Brand Value Evaluation System

Abstract:

Brand is a special, highly integrated value of the assets. It is also that companies dominate the market, a magic weapon to win in the competition. This paper starts from the analysis of the characteristics and limitations of the current brand valuation methods, analyzing the problems and the reasons of the website brand valuation, and making a description of the website brand value evaluation system. Finally this article puts forward the choice of strategy assessment methods.

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Periodical:

Applied Mechanics and Materials (Volumes 256-259)

Pages:

2927-2930

DOI:

https://doi.org/10.4028/www.scientific.net/AMM.256-259.2927

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Online since:

December 2012

Authors:

Jie Yu Wei, Qi Ming Sun

Keywords:

Assessment Method, Brand Profits, Value Evaluation System, Website Brand

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References

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