Developing an Optimal Pricing Sensor Model with Distribution Network Intervened

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This study build AHP model to optimize pricing structure factors for the managerial benefit of the suppliers. For the suppliers that it tend to be more reactive than fixed price or simple average price in investing of market share approach. With a straightforward and natural reformulation of weighted pricing structure in terms of perspectives, the AHP evaluation shows that weighted method, especially distribution and price weighted method, can maintain more profit than simple method or single price calculation. This result help the suppliers pay more attention to price control.

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574-577

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December 2012

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© 2013 Trans Tech Publications Ltd. All Rights Reserved

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