The Application of Animation Logo in Modern Visual System

Abstract:

With the rapid development of internet electronic media, the whole environment of modern visual system is in a dynamic and changeable state, so there are limits for those constant and static logos. However, the animation logo will adapt to the dynamic and changeable modern visual environment due to its changeable and polynary form, especially, it is the optimal logo form for the modern internet electronic media; if combined with the operation of creative industry, it would rapidly spread the brand and extremely boost up the brand, and create tremendous influence while putting the brand in a very good status.

• Periodical: Applied Mechanics and Materials (Volumes 325-326)
• Pages: 1783-1786
• DOI: https://doi.org/10.4028/www.scientific.net/AMM.325-326.1783
• Online since: June 2013
• Authors: Yong Jun Chen, Jun Han
• Keywords: Animation Logo, Creative Industry, Digital Times, Visual System

References

[1] DB Yin: Design Science Overview (Hunan Science and Technology Publishing House, China 2004).

[2] W Li, X Lv and DL Mao: Logo Design (Southwest Teachers University, China 2001).

[3] Ken Kato: Dong Dao Unscrambling Master Series (World Knowledge Publishing House, Australia 2004).

[4] XX Ma: New Media Art Perspective (Nanjing University Publishing House, China 2009).

[5] Donald Arthur Norman: Emotional Design (China CITIC Press, China 2012).

[6] Information on http:// www.culindustries.com