A Brief Discussion on the Urban Brand Strategy of Fengcheng Town, Wenshui County

Abstract:

Abstrac.The present researches on Chinese urban brands are not mature, even fewer are the researches on small cities in central China. Fengcheng Town in Wenshui County is one of representative small cities in central China. The author put forward four major urban brands of Fengcheng Town in Wenshui County after studying and summarizing the current situation of Fengcheng Town, Wenshui County, to provide example basis for the development research on such small cities.

• Periodical: Applied Mechanics and Materials (Volumes 357-360)
• Pages: 1692-1695
• DOI: https://doi.org/10.4028/www.scientific.net/AMM.357-360.1692
• Online since: August 2013
• Authors: Liang Wang, Cong Ling Meng
• Keywords: Domestic Investment-Driven Economy, Foreign Investment-Driven Economy, Urban Brand, Urban Comprehensive Competitiveness, Urban Core Competitiveness, Urban Management

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