Marketing of Glass Industry and Establishing of Customer Relationship

Abstract:

the glass industry has a far-reaching effect on the economical development, and much the city is developed, the much the glass is used. The China glass industry is very promising, the choice between the establishing of customer relationship and the marketing is an important content of the modern management. For the glass enterprise, how to prevent the drain of clients is both a art and a science, it needs the glass salesmen to be in regular contact with their clients and enhance client value. The glass enterprise need to keep and increase client loyalty by the client relationship system, and temper the core competitive of the glass enterprise. The city development needs the glass industry to develop marketing channels, and improve the production service function. The glass industry development can promote economic harmonious order, and make marketing progress in good way.

• Periodical: Applied Mechanics and Materials (Volumes 357-360)
• Pages: 2716-2719
• DOI: https://doi.org/10.4028/www.scientific.net/AMM.357-360.2716
• Online since: August 2013
• Authors: Gang Wang, Feng Yan Ning
• Keywords: Customer Relationship, Glass Industry, Market

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