Product Evolution Design Oriented Quality Characteristic Positioning Based on Two-Dimensional Space

Abstract:

How to identify customer requirements exactly and put them through the entire product development is the key of improving customer satisfaction and increasing product competitiveness. Product development was treated in the perspective of quality characteristic evolution and an evolution process model was constructed in this paper. To guarantee the direction of QCs evolution, a QCs positioning framework consisting of 3 phases was proposed. QCs two-dimensional space was built with vertical and horizontal series which were obtained with methods of dynamic Kano model and fuzzy C-means clustering. QCs potential areas were selected with customer intention and product distribution investigations and QCs target areas were finally identified based on analysis on customer satisfaction and importance weight with quarter diagrams. A case of combustion engine was provided to illustrate the application QCs positioning framework.

• Periodical: Applied Mechanics and Materials (Volumes 365-366)
• Pages: 1282-1288
• DOI: https://doi.org/10.4028/www.scientific.net/AMM.365-366.1282
• Online since: August 2013
• Authors: Gui Jiang Duan, Yang Wang
• Keywords: Dynamic Kano Model, Evolution Design, Fuzzy C-Means Clustering, Quality Characteristic, Quality Characteristic Positioning

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