Research on the Product Platform Life Cycle and its Management Strategies

Hao Lun Wang; Liang Hou; Miao Li; Shuai Feng Wang

doi:10.4028/www.scientific.net/AMM.37-38.1105

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HomeApplied Mechanics and MaterialsApplied Mechanics and Materials Vols. 37-38Research on the Product Platform Life Cycle and...

Research on the Product Platform Life Cycle and its Management Strategies

Abstract:

As Mass Customization has become the main production mode of company, a growing number of companies begin to accept and implement product platform strategy. For the better understanding of product platform innovation and management, the Product Platform Life Cycle (PPLC) theory and its corresponding management strategies are proposed. Firstly, based on the theory of product platform, this paper proposes mathematical model for PPLC and the stages of Planning, Development, Application and Recession in PPLC are divided qualitatively. Then characteristics of the four stages of PPLC are pointed out. According to the characteristics of various stage and disturbance factors, the management strategies in various stages of PPLC are put forward.

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Periodical:

Applied Mechanics and Materials (Volumes 37-38)

Pages:

1105-1109

DOI:

https://doi.org/10.4028/www.scientific.net/AMM.37-38.1105

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Online since:

November 2010

Authors:

Hao Lun Wang, Liang Hou, Miao Li, Shuai Feng Wang

Keywords:

Life Cycle, Management Strategy, Mass Customization, Product Family, Product Platform

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