A Study on Methodology to Collect Customer Requirements through the Internet

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Abstract:

Timely and accurate access to customer requirements is one of the vital elements of the customer-centric business strategy of modern enterprises. After comparisons of different methods of surveying product and market requirements, we propose to use the Internet information through well-constructed websites to utilize the techniques and methods of collecting customer needs and combining with actual cases in order to provide the basis for new product development in enterprises.

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59-63

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November 2010

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© 2010 Trans Tech Publications Ltd. All Rights Reserved

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