Customer Satisfaction Evaluation of Ceramic E-Commerce Platform

Abstract:

Customer satisfaction is an important comprehensive index to evaluate e-commerce platform, and carrying on customer satisfaction evaluation is an important part of the evaluation to e-commerce platform. This paper starts from the customer satisfaction, builds the evaluation index system and the multi-level evaluation mode of ceramic e-commerce platform based on the grey system theory and using the analytic hierarchy process combined with fuzzy comprehensive evaluation, and applies the mode. We can master the influence factors of customer satisfaction and provide guidance to the improvement of the platform through analyzing the evaluation result.

• Periodical: Applied Mechanics and Materials (Volumes 397-400)
• Pages: 2681-2684
• DOI: https://doi.org/10.4028/www.scientific.net/AMM.397-400.2681
• Online since: September 2013
• Authors: Fu Bao He, Yi Lai Zhang, Tong Jun Guo, Hong Chen
• Keywords: Analysis Hierarchy Process (AHP), Ceramic E-Commerce Platform, Customer Satisfaction, Fuzzy Comprehensive Evaluation (FCE)

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