Research of Relationships between Products and Customer Based on Data Mining Technology

Abstract:

In order to meet the customer's individual needs and help enterprises to provide accurate customer service, we created an analysis model of relationships between products and customer based on the theory of data mining theory. In this paper, we put forward four analysis models including "star product selection matrix", "return of goods analysis", "price spread rate analysis" and" product preference analysis" using databases and information technology. Through analysis of the actual retail sales records about the products, services and check leak, we did a quantitative research of relationships between products and customer using the model which we made. It helps the enterprise made a rational sale decisions and got a good economic benefits.

• Periodical: Applied Mechanics and Materials (Volumes 401-403)
• Pages: 2372-2375
• DOI: https://doi.org/10.4028/www.scientific.net/AMM.401-403.2372
• Online since: September 2013
• Authors: Feng Ye, Na Li
• Keywords: Corporate Strategy, Customer Relationship Management (CRM), Data Mining (DM), Retail

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