Customer Demand and Product Strategy of Historic Area Renovation in Shenzhen China

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Abstract:

Using method of questionnaire survey, we get the customer demand in renovation of Nantou historic area in Shenzhen China. Consulting the experience of similar projects, the product stratagem has been suggested which meets the customer’s demand. At the end, a competitive scheme has been designed to achieve a successful project of resort and entertainment.

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468-474

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September 2013

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© 2013 Trans Tech Publications Ltd. All Rights Reserved

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