The Relationship between Design Concept and Design Psychology

Abstract:

The generation of design concept is the first step in the process of design which related the design direction and thematic. Design psychology is a new cross subject. Both seemed unrelated, actually, it is a close relationship between them. Design psychology is an auxiliary of helping Design concept creation. Design psychology is the basis and skills of the design concept. In this paper two angles from design concept and design psychology at first to assumed, then the relations between design concept and design psychology are analyzed. The target is use of design psychology‘s knowledge to improve the design concept better so as to lead a good design.

• Periodical: Applied Mechanics and Materials (Volume 415)
• Pages: 712-715
• DOI: https://doi.org/10.4028/www.scientific.net/AMM.415.712
• Online since: September 2013
• Authors: Jie Sun, Zhen Ya Wang, Xing Zhou Sun
• Keywords: Brand Concept, Design, Design Concept, Design Psychology

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