Research on the Marketing Mode of Searching Engine Based on E-Commerce Environment

Abstract:

Since the 21st century, with the rapidly development of the Internet, it promotes the rapidly development of electronic commerce. In present e-commerce activities,it mainly includes government agencies and online shopping which draw people's special attention to it . This study analyzes the statistical data in a certain time the user access to online shopping site and puts forward that this law according with certain probability density distribution conclusion. This paper plans a table which pushed a compound probability distribution model through the basic probability density function in order to adapt to the search engine's rule.It finally applied the composite model to probability distribution of people use search engine successful and found that the use of composite model prediction value are at risk than other models. probability distribution of the users in a certain time shopping can be pointed out which has a certain guiding significance on the search engine marketing model in electronic commerce environment.

• Periodical: Applied Mechanics and Materials (Volumes 427-429)
• Pages: 2846-2850
• DOI: https://doi.org/10.4028/www.scientific.net/AMM.427-429.2846
• Online since: September 2013
• Authors: Lin Jun Yu, Hua Li Ai
• Keywords: Composite Model, Electronic Commerce, Marketing Strategies, Probability Distribution, Search Engine

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