Pan-CRM in the Environment of CPC

Abstract:

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In the environment of CPC, CRM has already evolved from a kind of marketing tool which mainly faces to the sale management into a manufacturing principle which covers the whole production line from the product creativity to the terminal consumer. Based on the Internet, the Pan-CRM concerns and satisfies customer's changeful and characteristic needs, integrates the related personnel of product life cycle to a common body under the premise maximizing common values. So the core manufacturer gets free gathering innovation, and the special requests of consumers are realized as far as possible.

Info:

Periodical:

Edited by:

Long Chen, Yongkang Zhang, Aixing Feng, Zhenying Xu, Boquan Li and Han Shen

Pages:

699-702

DOI:

10.4028/www.scientific.net/AMM.43.699

Citation:

B. Wei and X. Jing, "Pan-CRM in the Environment of CPC", Applied Mechanics and Materials, Vol. 43, pp. 699-702, 2011

Online since:

December 2010

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Price:

$35.00

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