Pan-CRM in the Environment of CPC
In the environment of CPC, CRM has already evolved from a kind of marketing tool which mainly faces to the sale management into a manufacturing principle which covers the whole production line from the product creativity to the terminal consumer. Based on the Internet, the Pan-CRM concerns and satisfies customer's changeful and characteristic needs, integrates the related personnel of product life cycle to a common body under the premise maximizing common values. So the core manufacturer gets free gathering innovation, and the special requests of consumers are realized as far as possible.
Long Chen, Yongkang Zhang, Aixing Feng, Zhenying Xu, Boquan Li and Han Shen
B. Wei and X. Jing, "Pan-CRM in the Environment of CPC", Applied Mechanics and Materials, Vol. 43, pp. 699-702, 2011