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Pan-CRM in the Environment of CPC
Abstract:
In the environment of CPC, CRM has already evolved from a kind of marketing tool which mainly faces to the sale management into a manufacturing principle which covers the whole production line from the product creativity to the terminal consumer. Based on the Internet, the Pan-CRM concerns and satisfies customer's changeful and characteristic needs, integrates the related personnel of product life cycle to a common body under the premise maximizing common values. So the core manufacturer gets free gathering innovation, and the special requests of consumers are realized as far as possible.
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Pages:
699-702
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Online since:
December 2010
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© 2011 Trans Tech Publications Ltd. All Rights Reserved
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