Service Quality Control of Agritainment Supply Chain

Article Preview

Abstract:

ntroducing the principle and method of object supply chain management into representative of service industry--tourism industry, this paper constructs the structural model of agritainment supply chain, analyzes its property and basic characteristics and its premise of quality control. Meanwhile, it puts forward the main strategies of improving service quality control of agritainment supply chain.

You might also be interested in these eBooks

Info:

Periodical:

Pages:

1987-1991

Citation:

Online since:

October 2013

Authors:

Export:

Price:

Permissions CCC:

Permissions PLS:

Сopyright:

© 2013 Trans Tech Publications Ltd. All Rights Reserved

Share:

Citation:

[1] J. Du. Business Management of Travel agency, Nankai University Press, Tianjin, (1999).

Google Scholar

[2] S. Ma, Supply Chain Management, Mechanical Industry Press, Beijing, (2000).

Google Scholar

[3] Frederick F. Reichheld, W. Earl Sasser, Jr, Quality comes to services, Harvard Business Review, 5 (1990) 105- 111.

Google Scholar

[4] T. Backx, O. Bosgra, W. Marguardt, Towards International Dynamic in Supply Chain Concious Process Operations, FOCAPO98 Preprints, Utah, (1998).

Google Scholar

[5] B. Wen, X. Han, C. Wang, Service Fairness' Impact on Customer Service Evaluation and Behavior Intention, Beijing International Studies University, (2010).

Google Scholar

[6] X. Wu, Discuss on Service Quality Control of Tourist Enterprise, China Travel & Tourism Press, Beijing, (2003).

Google Scholar