Perspectives of Green Marketing for Ecological Security in Great Mekong Subregion

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Green marketing (GM) involves not only in enterprises, consumers, but also in the government in precondition of both environment and ecological security friendly. Free Trade Area (FTA) has increased trade dramatically among China and other Great Mekong Subregion (GMS) countries since 2000. GM concept, strategies and methods should be promoted and embodied in FTA trade practice among China and other GMS countries. This paper will introduce GM and ecological security concepts and methods, challenges for ecological security in GMS, articulate suggestions how GMS countries to improve ecological security status in order to safeguard ecological security in the region.

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4548-4551

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October 2013

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© 2014 Trans Tech Publications Ltd. All Rights Reserved

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