The Importance of the Appearance Image and Cognition of Green Building

Abstract:

When global climate change becoming a problem that is getting worse nowadays, Green Buildings have become one of the major solutions to maintaining a sustainable environment. Because most of the public interpret the messages sent by their environment through visual appearance and images, This study aims to analyze the appearance effects of U.S. LEED and Taiwan EEWH Green Building rating systems by conducting surveys on the publics cognition of green building appearances and green building rating systems, and analyzing the relationship between green building appearance and environmental cognition. The results indicate that building appearance is a key judgment reference for identifying green buildings. However, there has been no significant relationships found between green building rating system and green building appearances so far, which may cause confusion as to the publics cognition and image of green buildings. Therefore, it is recommended that building's appearance image should be included in future revisions of the green building rating systems.

• Periodical: Applied Mechanics and Materials (Volumes 496-500)
• Pages: 2544-2548
• DOI: https://doi.org/10.4028/www.scientific.net/AMM.496-500.2544
• Online since: January 2014
• Authors: Ying Ming Su, Yi Ping Tsai
• Keywords: EEWH, Environmental Cognition, Image, LEED, Visual Appearance

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