Factors and Models Analysis of Consumer Trust on E-Commerce

Abstract:

Consumer trust is a popular issue of E-commerce. The study analyzed and summarized the current research, and it found that the internal factors and external factors are included on consumer trust. The internal factors are the consumer characteristics, website characteristics, and firm characteristics. The external factors include policy and technology. The research also builds a model that the trust-building process is cycle on E-commerce.

• Periodical: Applied Mechanics and Materials (Volumes 519-520)
• Pages: 444-449
• DOI: https://doi.org/10.4028/www.scientific.net/AMM.519-520.444
• Online since: February 2014
• Authors: Rui Zhang*
• Keywords: Consumer Trust, Factor, Internet

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