Research on Development of Female Tourism E-Commerce Market Based on Market Segmentation

Wen Jie Wang

doi:10.4028/www.scientific.net/AMM.519-520.430

Paper Titles

Study on the Design of Virtual Apparel Fitting System and the Application of Motion Capture Technology in Electronic Commerce
p.405

Study on the Personnel Training Mode of E-Commerce Major
p.412

Study on the Trusted Operating Technology for Mobile E-Commerce System Secure
p.416

Consumer’s Decision-Making Behavior in Online Shopping: An Integrated Analysis
p.422

Research on Development of Female Tourism E-Commerce Market Based on Market Segmentation
p.430

EDI in E-Commerce Application and Safety Measures
p.436

Effect of E-Commerce on Development of Enterprises
p.440

Factors and Models Analysis of Consumer Trust on E-Commerce
p.444

Qingdao Integration Practice of E-Cloud and Cloud Computing Disaster Recovery
p.450

HomeApplied Mechanics and MaterialsApplied Mechanics and Materials Vols. 519-520Research on Development of Female Tourism...

Research on Development of Female Tourism E-Commerce Market Based on Market Segmentation

Abstract:

Tourism e-commerce, a main trend of Chinese tourism development, provides tourists with more personalized and humanized service. Female groups are an essential part of tourism e-commerce markets. Besides, females have their unique characteristics in tourism e-commerce consumption. This paper studies consumption characteristics of females of different ages in tourism e-commerce by subdividing female tourism e-commerce market. In addition, it proposes several measures to innovate in female tourism e-commerce products, provide a security system for tourism e-commerce and perfect female tourism e-commerce customer relationship management, as well as do well in female tourism e-commerce product marketing.