Research on Product Design Process Driven by Customer Value Theory

Cheng Ye Zhang; Run Hua Tan; Guo Zhong Cao

doi:10.4028/www.scientific.net/AMM.532.623

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HomeApplied Mechanics and MaterialsApplied Mechanics and Materials Vol. 532Research on Product Design Process Driven by...

Research on Product Design Process Driven by Customer Value Theory

Abstract:

To build sustainable competitive advantage, being real customer-oriented, the integrated study of customer value guiding product design process research is proposed. By analyzing the connotation of customer value theory, the distinction between customer value-oriented product design and the traditional design is discussed. The basic principles of customer value-oriented product design are also put forward. Finally, the process model of customer value oriented product design, which consists of two parts, value design and concept design. According to this model, customer value space can be identified and path to creating and realizing customer value is given, enabling the practitioners to find new directions to create value for customers.

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Periodical:

Applied Mechanics and Materials (Volume 532)

Pages:

623-628

DOI:

https://doi.org/10.4028/www.scientific.net/AMM.532.623

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Online since:

February 2014

Authors:

Cheng Ye Zhang*, Run Hua Tan, Guo Zhong Cao

Keywords:

Customer Value, Process Model, Product Design, Value Design

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