Pinning Control of Enterprise Marketing Network Based on Complex Network Theory

Xiao Hong Qin; Wei Ge

doi:10.4028/www.scientific.net/AMM.533.491

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HomeApplied Mechanics and MaterialsApplied Mechanics and Materials Vol. 533Pinning Control of Enterprise Marketing Network...

Pinning Control of Enterprise Marketing Network Based on Complex Network Theory

Abstract:

Complex enterprise marketing network is typical scale-free network. Based on the non-uniformity of enterprise marketing network topology, we select pinning control strategy. There are network members for selection a certain percentage to exercise control, to use of virtual control action associated with the coupling between network members, making large-scale enterprise marketing network reaches a steady state. Paper showed that pinning control is effectiveness to control of enterprise marketing for network.

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Periodical:

Applied Mechanics and Materials (Volume 533)

Pages:

491-494

DOI:

https://doi.org/10.4028/www.scientific.net/AMM.533.491

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Online since:

February 2014

Authors:

Xiao Hong Qin*, Wei Ge

Keywords:

Enterprise Marketing Network, Pinning Control, Stable

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* - Corresponding Author

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