An Analysis of Brand Triangle Model for Product Life Cycle

Xiao Bin Liu; Wei Li

doi:10.4028/www.scientific.net/AMM.536-537.1645

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HomeApplied Mechanics and MaterialsApplied Mechanics and Materials Vols. 536-537An Analysis of Brand Triangle Model for Product...

An Analysis of Brand Triangle Model for Product Life Cycle

Abstract:

This paper dialyzes the three elements covered by the brand, taking semiotics as a tool and applying Pierces Trinity symbolic model to the brand model for product life cycle, while based on business practices, carding in depth relevant literatures on brand definition and brand model, clarifying the three major elements of the brand necessarily involved, namely symbol, products, value and the relation by dynamic matching them, to build a brand conceptual model which is the most basic part of brand theoretical research and to innovative operable and practical brand awareness structure and brand management tool for product life cycle.

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Periodical:

Applied Mechanics and Materials (Volumes 536-537)

Pages:

1645-1649

DOI:

https://doi.org/10.4028/www.scientific.net/AMM.536-537.1645

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Online since:

April 2014

Authors:

Xiao Bin Liu*, Wei Li

Keywords:

Brand Triangle Model, Brand Value, Product Life Cycle, Semiotics

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