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HomeApplied Mechanics and MaterialsApplied Mechanics and Materials Vols. 536-537A Literature Review of Using Eye Tracking...

A Literature Review of Using Eye Tracking Technology in Fashion and Product Design

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Abstract:

Evaluation of fashion and product design has been one of the most prominent factors among designers and researchers. Unfortunately, they usually evaluate their design by self-report that is relatively subjective. Research using eye tracking technology has begun to lead a objective way in which where and when the participants look at. The present paper reviews some publications of eye tracking technology in fashion and product design, identifies directions for further research in this growing field.

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Periodical:

Applied Mechanics and Materials (Volumes 536-537)

Pages:

1662-1665

DOI:

https://doi.org/10.4028/www.scientific.net/AMM.536-537.1662

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Cite this paper

Online since:

April 2014

Authors:

Jia Nan Zhang, Lei Du, Yong Xie, Feng Yuan Zou*

Keywords:

Eye Tracking, Fashion and Product Design, Literature Review, Visual Attention

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© 2014 Trans Tech Publications Ltd. All Rights Reserved

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* - Corresponding Author

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