Innovative Healthcare Cloud Service Model

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This study aims to discuss the determinants influencing users intention behavior toward Healthcare Cloud Services (HCS) by integrating Health Belief Model (HBF), Technology Acceptance Model (TAM), Innovation Diffusion Theory (IDT), and Information System Success (ISS). Structural Equation Model is used for data analysis. The results reveal that perceived ease of use plays the most critical role on users intention behavior, followed by pleasure and perceived barriers, implying it is essential for medical institutions to strengthen users intention behavior by advocating the cloud service benefits and operating convenience. The findings hope to provide future research and managers with helpful references of customer needs and guidelines for enhancing healthcare quality in order to achieve better development and competitiveness.

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4511-4513

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March 2014

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© 2014 Trans Tech Publications Ltd. All Rights Reserved

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