Research on the Business Model and Protocol of Offline Digital Coupon Based on RSA Digital Signature
Digital coupon, a popular e-commerce application, which makes the coupon circulating on internet by the digital forms. The real commercial system hasn’t presented yet in current domestic. The problem lies in the e-business model, anonymous, fair transaction, and free circulation. In this research, the author analyzed the domestic and foreign researches, defined the e-business model of mobile e-coupons, puts forward a set of digital coupon protocols with offline presentation, offline payment, and verified the anonymous, fair transaction, free circulation of the protocols. This study derived a test system has good efficiency, implementation, practicability and innovative. The obtained theory and experience can be a meaningful reference to other studies in relevant fields.
H. Y. Meng and Y. H. Feng, "Research on the Business Model and Protocol of Offline Digital Coupon Based on RSA Digital Signature", Applied Mechanics and Materials, Vols. 55-57, pp. 608-613, 2011