Researches on Virtual Enterprise Customer Relationship Management Technology

Abstract:

According to characteristics of virtual enterprise customer relationship, virtual enterprise customer value evaluation system, in which Analytic Hierarchy Process (AHP) was used to solve the weight of each index, was established. Then the performance of each customer was rated with expert evaluation method, and the calculation of customer value model was set up. The model were verified through practical examples, and cluster analysis of customers was dealt with the customer value. The verification results were consistent with the results of the analysis, to illustrates the feasibility and reliability of the evaluation method. Finally, MatlabGUI tools were used to develop the interface of graphical user which could improve the efficiency of the customer relationship management.

• Periodical: Applied Mechanics and Materials (Volumes 556-562)
• Pages: 6693-6697
• DOI: https://doi.org/10.4028/www.scientific.net/AMM.556-562.6693
• Online since: May 2014
• Authors: Ni Wang*, Dong Dong Cai, Tian Rui Zhang, Xu Zhang, Kai Li
• Keywords: Analytic Hierarchy Process (AHP), Clustering Analysis, Customer Relationship, MATLAB GUI, Virtual Enterprise

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