Research on CRM Based on SCM: A Case Study of HC Company
The paper is concentrated on the case of HC Company providing steel material and other related service to vehicle and supporting manufacturers. Based on the analyzing the characteristics of the Supply Chain structure, which HC Company belongs to and plays the role both “Supplier” and “Core Business”, the special demand of CRM based on the SCM was put out to enhance the customer relations and to optimize the resource allocation.
W. Han et al., "Research on CRM Based on SCM: A Case Study of HC Company", Applied Mechanics and Materials, Vols. 58-60, pp. 209-214, 2011