Research on CRM Based on SCM: A Case Study of HC Company

Wei Han; Wei Zou; Hou Qing Wei

doi:10.4028/www.scientific.net/AMM.58-60.209

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HomeApplied Mechanics and MaterialsApplied Mechanics and Materials Vols. 58-60Research on CRM Based on SCM: A Case Study of HC...

Research on CRM Based on SCM: A Case Study of HC Company

Abstract:

The paper is concentrated on the case of HC Company providing steel material and other related service to vehicle and supporting manufacturers. Based on the analyzing the characteristics of the Supply Chain structure, which HC Company belongs to and plays the role both “Supplier” and “Core Business”, the special demand of CRM based on the SCM was put out to enhance the customer relations and to optimize the resource allocation.

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Periodical:

Applied Mechanics and Materials (Volumes 58-60)

Pages:

209-214

DOI:

https://doi.org/10.4028/www.scientific.net/AMM.58-60.209

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Online since:

June 2011

Authors:

Wei Han, Wei Zou, Hou Qing Wei

Keywords:

CRM, Function Module, SCM, System Construction

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