Social Traffic Function Study: The Empirical from IT Reform to Trip Behavior Change of Urban Residents

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Through the mediating effect analysis of society informatization, discuss the internal relation in the influence of IT transformation on residents' travel behavior change, and then find the influence path. Proposes the hypothesis research model and verifies it empirically based on the “IT transformation and public travel” behavior survey in Tianjin (663). The result shows that IT transformation not only has a directly marked impact on changing travel behavior of residents; information literacy and information resources play a role of mediating effect between the IT transformation and residents’ travel behavior change.

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896-900

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September 2014

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© 2014 Trans Tech Publications Ltd. All Rights Reserved

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