The Change in the Marketing Strategy of Commercial Retail Enterprises under B2B Model

Abstract:

The traditional B2B commercial model puts particular emphasis on the direct interaction between commodity providers and commodity buyers. With the development of information technology, the electronic commerce system of indirect B2B model has already emerged gradually. The buyer and seller are to realize the complete business process through comprehensively integrating logistics, information flow and cash flow based on intermediate platform .This paper has analyzed the functional component of system from foreground and background through taking the demand of indirect B2B model’s electronic commerce system as the pulling, it would demonstrate the key technology of transforming sales order into purchasing order ,and establish system architecture with high load and safety.

• Periodical: Applied Mechanics and Materials (Volumes 644-650)
• Pages: 6118-6123
• DOI: https://doi.org/10.4028/www.scientific.net/AMM.644-650.6118
• Online since: September 2014
• Authors: Xi Bo*
• Keywords: B2B Model, Marketing Strategy, Retail Business

References

[1] Junbiao Yan, Qiusheng Rong, Meiseng Pan, et al (2008). The design and realization of electronic commerce system based on B2B [J]. Computer engineering and design, 29(3): 656-658.

[2] Minxia Zhang. (2009), the design and realization of B2B business system based on high concurrency and large data volume [J]. Journal of Henan university of technology: Social science edition, 5(1): 41-44.

[3] Jiajia Tong, Qin Li et al (2010). The present situation and countermeasures of network marketing development in our country [J]. Hexi university journal, (2).

[4] Zhaoxia Xie, Li Li, Wensheng Yang, et al (2012). The IT investment decision-making of B2B electronic intermediary based on the Specification habits of users on the buyer side [J]. Systems engineering theory and practice, (9).

[5] M.J. Arentsen R.W. (1996). Kunneke. Economic Organization and Liberalization of the Electricity Industry[J]. Energy policy, 32(1): 21-43.

[6] Hung Chao, Hillard Huntington et al (2000). Designing competitive electricity markets [M]. London: Kluwer Academic Publishers: 19-24.

[7] Walter S. (1998). The analytical approach to measuring horizontal market power in electric utility markets: a historical perspective [J]. The Electricity Journal, 21(1): 11-23.

[8] Younes Z, Ilic M et al (1999). Generation strategies for gaming transmission constrains: will the deregulated electric power market be an oligopoly [J]. Decision Support Systems? 12(1): 44-63.

DOI: 10.1016/s0167-9236(98)00075-x

[9] Borenstein S, Bushnell J et al (1999). An empirical analysis of the potential for market power in California's electricity industry [J]. Energy Development, 32(1): 17-42.

[10] Kraft J, Kraft a et al (1978). On the relationship between energy and GNP [J]. Energy Development, 11(1): 401-403.

[11] JAkarca A T, Long T V et al (1980). On the relationship between energy and GNP: a reexamination[J] Journal of Energy and Development 5(1): 326-331.