Research on Value Chains : a Case of the Tobacco Enterprise
Firstly, the basic thoughts of value chain are discussed. Secondly, combining the practical of the tobacco enterprise the application of value chain is analyzed in marketing process. Finally, the importance of the application of value chain is putted forward, in order to improve the competition of the tobacco enterprise. Case study shows that value chain analysis is useful and helpful for the tobacco enterprise management.
D. B. Huang and F. F. Guo, "Research on Value Chains : a Case of the Tobacco Enterprise", Applied Mechanics and Materials, Vols. 66-68, pp. 1467-1471, 2011