Research on Value Chains : a Case of the Tobacco Enterprise

Abstract:

Article Preview

Firstly, the basic thoughts of value chain are discussed. Secondly, combining the practical of the tobacco enterprise the application of value chain is analyzed in marketing process. Finally, the importance of the application of value chain is putted forward, in order to improve the competition of the tobacco enterprise. Case study shows that value chain analysis is useful and helpful for the tobacco enterprise management.

Info:

Periodical:

Edited by:

Honghua Tan

Pages:

1467-1471

DOI:

10.4028/www.scientific.net/AMM.66-68.1467

Citation:

D. B. Huang and F. F. Guo, "Research on Value Chains : a Case of the Tobacco Enterprise", Applied Mechanics and Materials, Vols. 66-68, pp. 1467-1471, 2011

Online since:

July 2011

Export:

Price:

$35.00

In order to see related information, you need to Login.

In order to see related information, you need to Login.