Research on the Change of Automobile Marketing Mode with Development of Mobile Internet

Jun Tao Xiao

doi:10.4028/www.scientific.net/AMM.667.107

Paper Titles

The Decision-Making Method of Web Services Composition Based on Action Patterns of Open Fuzzy Petri Net
p.89

Barcode-Based Service-Oriented Material Flow Technology for Complex Product Assembly
p.93

Research on the Influence of Combination Information-Sharing on Supply Chain Performance
p.98

Design of Logistics Management System Based on Workflow
p.103

Research on the Change of Automobile Marketing Mode with Development of Mobile Internet
p.107

Research and Development of Power Dispatching Management System Based on Transmission, Distribution and Marketing Data Integration Platform
p.112

A Dynamic Load Balancing Method with Available Bandwidth Information
p.121

An Effective Multicast Stream Scheduling Mechanism in Passive Optical Networks
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An Improved TCP Congestion Control Algorithm in High Speed Satellite Links
p.129

HomeApplied Mechanics and MaterialsApplied Mechanics and Materials Vol. 667Research on the Change of Automobile Marketing...

Research on the Change of Automobile Marketing Mode with Development of Mobile Internet

Abstract:

Mobile Internet, characterized by mobility, immediacy, interactivity and personality, has great influences on auto industry, one of which is the change of automobile marketing mode. The first is to change the marketing idea from product-centered to customer-centered. The second is to change the marketing organization and establish a new type of relationship between manufacturers and dealers. The third is to change marketing technique: network marketing intermingled with the physical marketing. Therefore, the automobile enterprises and dealers should renew the idea, change the talent training mode, and adapt to the demand of automobile marketing mode changes.