Explorations on Competitive Power of Sporting Goods Industry Based on Global Value Chain Theory

Li Li; Geng Lei

doi:10.4028/www.scientific.net/AMM.687-691.4713

Paper Titles

Analysis of Influence Factors of Voluntary Information Disclosure of Listed Companies
p.4695

Capital Structure and Performance Status of China's New Energy Listed Companies
p.4700

A Study of Development Status of Sporting Goods Enterprises in China and Promotion Countermeasures of Core Competence
p.4705

A Survey into the Upgrade of China’s Athletic Equipment Sector from the Perspective of Global Value Chain Theory
p.4709

Explorations on Competitive Power of Sporting Goods Industry Based on Global Value Chain Theory
p.4713

Comparative Research on Agricultural Informationalization of Developed Countries and China: Take Jiangxi as an Example
p.4717

Research on Strategies to Enhance Development Capability of Farmers in Jiangxi
p.4721

Research and Implementation of Professional Quality of Personnel Evaluation System Based on Multi-Dimensional
p.4725

Innovation Research on Operation Mechanism of Urban Circular Economy in "Blue and Yellow" Economic Zone in Shandong Peninsula
p.4730

HomeApplied Mechanics and MaterialsApplied Mechanics and Materials Vols. 687-691Explorations on Competitive Power of Sporting...

Explorations on Competitive Power of Sporting Goods Industry Based on Global Value Chain Theory

Abstract:

With analysis of the current competitiveness of sporting goods industry in China by means of value chain theory, it can be concluded that even though China's sporting goods industry has reached a high level in production scale and capacity, it suffers severe weaknesses in marketing management and technology research and development and lies at the bottom of the "Smile Curve", with "strategic links" beyond its grasp. Finally relevant countermeasures and suggestions are proposed.