A Study of Development Status of Sporting Goods Enterprises in China and Promotion Countermeasures of Core Competence

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The essay adopts literature and logic reasoning to study development status of sporting goods industry in China and factors influencing core competence of sporting goods industry in China. The study holds that active building of human capital, enhancement of technology innovation, improvement of management system, building of enterprise culture, and mergers and acquisitions of knowledge alliance among enterprises are the major countermeasures for sporting goods enterprises in China to enhance core competence and resist market risks.

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4705-4708

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November 2014

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© 2014 Trans Tech Publications Ltd. All Rights Reserved

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