Developing Stocked Customers’ Value in the Telecom Industry by all Behavior Chain Service

Zhou Hui Zheng

doi:10.4028/www.scientific.net/AMM.687-691.4754

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HomeApplied Mechanics and MaterialsApplied Mechanics and Materials Vols. 687-691Developing Stocked Customers’ Value in the Telecom...

Developing Stocked Customers’ Value in the Telecom Industry by all Behavior Chain Service

Abstract:

This paper mainly talked about all behavior chain service in the telecom industry and proposed that all-behavior-chain competition was an effective strategy to cope with the new competitions in the market. All behavior, omni-channel and industry-wide are the major features of all behavior chain. Telecom industry serves as a key component of national economy, and the core competition among China’s three operators remains to be product homogeneity. Meanwhile, the resource complementary and network sharing of them will become a vital channel to develop stocked customers’ value in the telecom industry.

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Periodical:

Applied Mechanics and Materials (Volumes 687-691)

Pages:

4754-4758

DOI:

https://doi.org/10.4028/www.scientific.net/AMM.687-691.4754

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Online since:

November 2014

Authors:

Zhou Hui Zheng

Keywords:

All Behavior Chain, Stocked Customers, Value Development

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References

[1] Analysis on telecommunication operation in 2014, Operation Monitoring and Coordination Bureau of Ministry of Industry and Information.

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[2] Analysis on operation situations of China's three major telecom operators from 2009 to 2013. People's Posts and Telecommunications News, March (2013).

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