The Research of Automotive Network Joint Marketing Strategies and Third-Party Platforms Management

Xiao Mei Wang

doi:10.4028/www.scientific.net/AMM.687-691.4767

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Research on Chinese Rural Human Resources Development and Management under the New Situation to Strengthen
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The Research of Automotive Network Joint Marketing Strategies and Third-Party Platforms Management
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Reverse Logistics Operation Model Research under the Circumstance of Green Supply Chain Management
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HomeApplied Mechanics and MaterialsApplied Mechanics and Materials Vols. 687-691The Research of Automotive Network Joint Marketing...

The Research of Automotive Network Joint Marketing Strategies and Third-Party Platforms Management

Abstract:

From 2011, the growth rate of China's car market has begun to gradually slow down. The competition in the market has become increasingly competitive and the industry is not limited to the entity, the marketing battle has spread the Internet. A practical significance for competitive advantage was that reasonable car online marketing strategies. In this paper, we analysis the connotation of a joint marketing and production of automotive background, thus put forward specific recommendations for the automotive enterprise networks and joint marketing strategy and management of third-party platform.

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Periodical:

Applied Mechanics and Materials (Volumes 687-691)

Pages:

4767-4770

DOI:

https://doi.org/10.4028/www.scientific.net/AMM.687-691.4767

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Online since:

November 2014

Authors:

Xiao Mei Wang*

Keywords:

Automotive Network Joint Marketing, Network Marketing, Third-Party Platform

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* - Corresponding Author

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