The Study on Product Promotion Design and its Mechanism

Xi Shi

doi:10.4028/www.scientific.net/AMM.701-702.1343

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HomeApplied Mechanics and MaterialsApplied Mechanics and Materials Vols. 701-702The Study on Product Promotion Design and its...

The Study on Product Promotion Design and its Mechanism

Abstract:

Product promotion designing is an important aspect of product design. Price promotion is a kind of the product promotion, which lead to the success of product design. Based on the existing literatures, this paper introduces the definition of price promotion, types of price promotion, effect of price promotion, the mechanism of price promotion. These are important for designing a successful product promotion.

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Periodical:

Applied Mechanics and Materials (Volumes 701-702)

Pages:

1343-1347

DOI:

https://doi.org/10.4028/www.scientific.net/AMM.701-702.1343

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Online since:

December 2014

Authors:

Xi Shi*

Keywords:

Mechanism of Action, Price Promotion, Product Design

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* - Corresponding Author

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