Customer Adoption of Mobile Banking: An Integration of TAM with Trust and Social Influnce

Abstract:

The customers of mobile banking have increased rapidly with the development of mobile internet. So there is a need to identify the factors that influence customer acceptance of mobile banking service, and need to research how the factors influence. This research proposed a mobile banking user adoption model based on the TAM, integrating social influence, and trust perception to predict the user intention. The comprehensive research model was empirically examined. We found that perceived usefulness, perceived ease of use, social influence, and trust perception have significantly effects on user adoption. In addition, we also tested that perceived ease of use has significant effects on perceived usefulness. All hypotheses were supported in this research.

• Periodical: Applied Mechanics and Materials (Volumes 701-702)
• Pages: 1323-1327
• DOI: https://doi.org/10.4028/www.scientific.net/AMM.701-702.1323
• Online since: December 2014
• Authors: Hong Lei Song*
• Keywords: Mobile Banking, Service Quality, Social Influence, Structure Model, TAM, Trust

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