Study on the Network Reverse Logistics under E-Commerce

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Abstract:

E-commerce is hasting the birth of “network reverse logistics”, and the service advantages of network reverse logistics have become increasingly prominent. The paper points out that the reverse logistics under E-commerce is increasingly important. Than it analyzes many factors of enhancing the reverse logistics under E-commerce, such as the restraint of laws and regulations, asymmetric information, subjective factors of consumers, businessmen return promise, etc. The paper further analyzes the problems of reverse logistics services in China, and puts forward the improvement strategies of network reverse logistics service: ①starting from the website design to prevent reverse logistics,including the site as much as possible to provide detailed goods information to overcome the information asymmetry defects, etc; ②smoothly realize return Online by hiring third party returns management center, etc.

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1332-1336

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December 2014

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© 2015 Trans Tech Publications Ltd. All Rights Reserved

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