Research on the Technology of Service Pricing Optimization Strategy for Mobile Communication Enterprise

Ping Zhang

doi:10.4028/www.scientific.net/AMM.713-715.1427

Paper Titles

Normalized p-Norm Blind Equalization Algorithm with Adaptive Momentum under Impulsive Noise Environment
p.1409

Relay Selection Algorithms in D2D Cluster Underlaying Cellular Networks
p.1413

Research and Simulation for Audio Stream Synchronization Algorithm of Multimedia Network
p.1419

Research on Routing Algorithm Based on Ant Colony Optimization for Wireless Sensor Networks
p.1423

Research on the Technology of Service Pricing Optimization Strategy for Mobile Communication Enterprise
p.1427

Research on the Ultra-Short-Term Bus Load Forecasting Method Considering Meteorological Mutation
p.1431

The Application of Fuzzy Comprehensive Evaluation in Meteorological Mutation Identification of Load Forecasting
p.1436

Analytical Study on the Loss Reduction of Static Var Generator for Power Grid Based on the Soft Switch Technology
p.1440

Ultra-Short-Term Forecasting Based on Phase Space Reconstruction and Wind Power Wind
p.1444

HomeApplied Mechanics and MaterialsApplied Mechanics and Materials Vols. 713-715Research on the Technology of Service Pricing...

Research on the Technology of Service Pricing Optimization Strategy for Mobile Communication Enterprise

Abstract:

Price is the main competition means in China's mobile communications market, scientific pricing methods and strategies are important issues must be resolved by operators. Meanwhile, the pricing strategy selection of service product is an important decision factor in mobile communication business marketing. Based on this, this paper through analyzing on the cost-plus pricing strategy, competition-oriented pricing strategy and customer-oriented pricing strategy, consider mobile communication enterprise pricing strategy should be selected according to their own environment and the different stages of the mobile service growth, so that pricing is more in line with the subjective wishes of the client, and favorable for long-term interests of the enterprise.

You might also be interested in these eBooks

View Preview

Info:

Periodical:

Applied Mechanics and Materials (Volumes 713-715)

Pages:

1427-1430

DOI:

https://doi.org/10.4028/www.scientific.net/AMM.713-715.1427

Citation:

Cite this paper

Online since:

January 2015

Authors:

Ping Zhang*

Keywords:

Competition-Oriented Pricing Strategy, Cost-Plus Pricing Strategy, Customer-Oriented Pricing Strategy, Mobile Communication Enterprise

Export:

RIS, BibTeX

Price:

Permissions CCC:

Request Permissions

Permissions PLS:

Request Permissions

Сopyright:

Citation:

* - Corresponding Author

References

[1] Yuan Yan, Li MingZhe, The pricing and regulatory of Chinese mobile communications industry [J], Theory Monthly, 2009(01): 167-169.

Google Scholar

[2] Wang JianYu, For promoting the development of the whole industry - Practice and thinking of China Mobile forging international competitiveness [J], QiuShi, 2007(08): 37-38.

Google Scholar

[3] Ren GuoQiang, Jiang ChunHui, Review on China Mobile communications products pricing [J], Corporate Events, 2012(01): 28-32.

Google Scholar

[4] Zhong XiaoLi, Research on mobile services pricing strategy based on consumer utility [J], Journal of Management, 2011(12): 1823-1830.

Google Scholar

[5] Liu HengPing, Compare on 3G services in Asia Pacific pricing design [J], Communications World, 2006(36): 37-38.

Google Scholar

[6] Chen WeiHua, Research on effective competition in China's telecommunication industry market [M], Beijing: Economic Science Press, (2004).

Google Scholar