Principal-Agent Activities on Small World Network

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As a medium forcommunication and coalition, social network plays an important role in economicactivities. Empirical researches indicate that most of social networks performsignificant small-world characteristics, so this paper assumes the socialnetwork among merchants is a small-world network, and then studies the agencyactivities of merchants by means of simulation based on a game model. We findthat if the average degree of the network increases, the wage of agents willdecrease and social efficiency will increase, but the probability of emergenceof third-part institutions such as courts, which is the basis of modern marketeconomy, will decrease.

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969-975

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January 2015

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© 2015 Trans Tech Publications Ltd. All Rights Reserved

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